Revenue loss is one of the hardest blows small business owners have suffered from this economic downturn. While the vast majority experienced some loss, there was a clear difference in severity between businesses with websites and those with physical locations. 

• 49% of small business owners with online stores reported a boost in sales during this time.
• Only a quarter of the respondents with online stores reported a decrease in sales. 
• 61% of those with brick and mortar stores saw a decrease in sales. 

The Importance of Online Stores to Success

Since the pandemic began taking a toll on the economy, the vast majority of small business owners (92%) reported that it was important to be able to sell their products or services through a website. 

Acknowledging this reality, nearly half of respondents (48%) say they have implemented an online store within the past 11 months. Of those small business owners who don’t yet have an online store for their website, 28% report planning to add one in the future.