The Importance of Great Communication: Sharing Updates and Important Information 

Many small business owners already saw their website as an integral component of their overall operation. However, the recent pandemic has highlighted the importance of having digital marketing for the purpose of communication. 

Over the past year, small business owners have been more active on their websites in order to keep clients abreast of any changes in operating hours, service offerings, payment processes, and other important areas. Sharing pertinent information online is one of the quickest ways to communicate with a large number of people. Understanding the importance of digital marketing in this role is key to making these changes.

According to the survey, the most common changes owners made to their websites in light of the pandemic are:

• Including social media links (45%)
• Updating its wording or language (42%)
• Adjusting the website to make it more mobile-friendly (40%)
• Re-designing the website (39%)