The ongoing 2020 pandemic has taken a major toll on all levels of the U.S. economy, from major corporations on Wall Street to mom and pop shops on Main Street. Forced closures, stringent social distancing protocols, and stay-at-home orders have made it incredibly difficult for businesses to operate. In some cases, this crippling combination has forced some companies to close their doors for good. 

However, the State of Small Business Marketing survey conducted by Bluehost reveals how small businesses around the U.S. are persevering through this economic uncertainty, adapting to unforeseen changes, and increasing digital marketing tactics. 

The survey was conducted in August 2020 and included 500 small business owners with fewer than 100 employees. The purpose of the research was to highlight challenges small businesses face as they transition online, adapt to e-commerce, and adjust their outlook on future pain points, obstacles, and potential opportunities. 

So, what did we learn? 

• The 2020 pandemic has underscored the importance of digital marketing for small business owners. 
• Most have come to view their website as a critical component of their businesses’ overall success. 
• Most small business owners are feeling the economic impact of the pandemic and are looking for ways to overcome these challenges. 
• Despite the obstacles facing small businesses, many owners remain optimistic about the future. 
• There’s a readiness to persevere, adapt, and make key changes for future growth.